Its Morgan J Ingram here, I’m Grand Theft Autoing the 30MPC newsletter today!

Have you ever fumbled over your words trying to make a prospecting video? Well, this formula helps you avoid that.

Your videos should be like a movie trailer that hooks your prospect to want to learn more and the 10/30/10 formula gives you guardrails to be creative and consistent to convert meetings.

Let’s dive into what each part of this formula means.

Found this helpful? I drop gems like this every week here!