6 mtgs in week 1
"The Miyagi method for objections helped me book 6 meetings in my first week cold calling."
Tanish Shishioda
BDR @ SignalPath
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385M Outbound Touches Analyzed
Your cold email isn't working.
Your cold calls aren't working.
And they're broken for the same reason.
Most reps treat email and calling like two separate problems. The top 1% treat them like one system, and it's why they book 9x more meetings with the same amount of work.
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4.9 from 2,000+ reps
30-day money-back guarantee. Book one meeting, or we refund everything.
Watch the intro · 3 min
Booked 5 C-suite mtgs
13 mtgs in 3 days
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20% → 45% Opens
"We uncovered a deliverability issue, started using Jason's prompts, and got our open rate from 20% to 40-45%."
Emmy Cobb
Sales Manager @ Docklane
13 mtgs in 3 days
"13 outbound meetings in my first 3 days using the system. I'd never seen results like that."
Makenna Turner
BDR @ PipelineKit
The Problem
There used to be an easy button for outbound. Then it stopped working.
A few years ago, cold email was straightforward. You loaded up a sequence, hit send, and meetings came in. Not anymore.
You send a thousand emails and get blocked by spam filters. You spend 20 minutes personalizing one email, and it still goes unanswered. You make 50 dials, hit 40 voicemails, get chewed out by the first person who picks up, and go hide behind email again.
And the worst part? You're doing everything your manager told you to do. Your pipeline looks exactly the same as it did 90 days ago.
Here's what changed: the channel didn't die. The approach did.
What the Data Says
This isn't "better templates." It's a different approach entirely.
If you've tried templates, AI tools, or scripts and it still didn't work, it's not because you're bad at sales. You were optimizing the wrong things.
57%
Buzzwords kill replies
Industry jargon, AI talk, and platform pitches drop reply rates by up to 57%. Top reps use their customer's language instead.
70%
Replies come from follow-ups
7 out of 10 replies come from emails 2 to 6, not email 1. If you quit after the first send, you're leaving most of your meetings on the table.
44%
Asking for time kills it
"Do you have 15 minutes?" makes you 44% less likely to book. A strong offer or interest CTA makes you 28% more likely.
Why a Bundle
They're not two channels. They're one system.
The Gong data showed something that changed how we think about outbound entirely.
Cold Email
+
Cold Calls
=
2x Reply Rate
Your calls draw attention to your emails. Your emails warm up your calls. Each channel makes the other work harder. If you're only doing one, you're leaving half your meetings on the table.
Fit Check
Honest read on whether this is for you.
This is for you if
- You're an SDR or AE with a pipeline problem and you're tired of guessing what to say
- Your reply rates are under 5% and more personalization hasn't moved the needle
- You're making dials but your connect-to-meeting rate makes you want to quit before lunch
- You've tried templates, scripts, and AI tools and you're still not booking enough meetings
- You want a repeatable system, not another motivational sales video
Not for you if
- You're already booking 15+ meetings a week (close this tab, genuinely)
- You want shortcuts without putting in reps
- You're not going to actually use the frameworks, templates, and talk tracks
- You think watching the videos counts as practice
- You're looking for theory over what works on Tuesday at 2pm
The REPLY Method for double-digit replies
Taught by Jason Bay with Armand & Nick
Jason has trained 200+ sales teams, including Gong, Shopify, Zoom, and Rippling, and gets teams an average of 20-36% more outbound meetings. The REPLY Method is what he's spent 15+ years building.
Backed by Gong data from 85M cold emails
M1 The Art of Outbound Messaging
Speak the language of your buyer's priorities
Most reps write emails that describe their product. Top reps describe their prospect's problem so accurately the prospect feels seen.
- The Messaging Matrix for buyer-language emails
- AI-assisted research without losing the human touch
- The exact words killing your reply rate today
M2 The REPLY Method Deconstructed
How good emails become meeting-booking machines
Research triggers, CTAs that convert, and subject lines the data says actually work.
- Research triggers that prove you understand their world
- CTAs: 28% more replies vs. 44% fewer meetings
- Why lowercase subject lines outperform every alternative
M3 The Ultimate Sequence Blueprint
One great email isn't a pipeline. A sequence is.
The follow-up cadence and templates that turn cold prospects into booked meetings.
- Why 70% of replies come from emails 2-6
- Timing patterns that don't feel needy
- 20+ battle-tested templates across industries
Cold Calls to President's Club
Taught by Armand Farrokh & Nick Cegelski
Armand took Pave from $0 to $13M ARR in under 2 years. Nick is a three-time #1 enterprise seller. They co-host the #1 sales podcast and co-wrote the bestseller Cold Calling Sucks (And That's Why It Works).
Backed by 300M cold calls of Gong data
Same dial volume. 9x more meetings. The difference is what happens on the call.
Per 800 dials / month9x
more meetings booked from the same dial volume. Top reps don't dial more, they convert more.
M1 The First 60 Seconds
80% of cold calls are lost in the first 30 seconds
Open strong, frame the problem, and stop them from hanging up before you start.
- Word-for-word openers backed by 300M call data
- Tone & pacing that frames you as a peer
- The one phrase that drops your hangup rate by 30%
M2 Objections — The Mr. Miyagi Method
The best reps don't overcome objections. They defuse them.
Disarm the knee-jerk "I'm not interested" without sounding desperate.
- The 3 types of objections + exact talk tracks
- Turn resistance into a calendar invite
- When to push, when to drop, when to come back
M3 How to Be a Machine
Effort without efficiency is just exhaustion
Bypass gatekeepers, leave voicemails that drive replies, and maximize every dial.
- Get past the gatekeeper to the decision-maker
- Voicemails that drive email replies
- Maximize dial volume AND conversion
Included Free
You also get $195 in bonuses. Free.
Not available separately. Included only with the bundle.
18 Cold Call Objection Scripts
Every objection you'll hear, with battle-tested talk tracks. Print it. Keep it next to your keyboard.
$29 value2 Cold Call Openers + 4 Pitch Examples
Talk tracks built to win the first 30 seconds, with full pitches from opener to close.
$29 valuePerfect Outbound Sequence Template
A proven 30-day multi-touch sequence: every email, call, and LinkedIn touch mapped out.
$29 valueMath to President's Club Calculator
Plug in quota, deal size, and conversion rates. It tells you exactly what daily activity hits your number.
$29 valueCold Email AI Toolkit
ChatGPT prompts + the Ultimate Cold Email Template Pack from Jason Bay himself.
$79 value
Real Reps. Real Results.
2,000+ reps. Every industry. Same outcome.
First 2 enterprise mtgs
"I'd never booked meetings through email before. Used the framework and booked 2 meetings with enterprise accounts."
Ahsan Miara
Enterprise SDR @ RelayIQ
20% → 45% open rate
"These courses have been super helpful. We uncovered a deliverability issue, started using Jason's prompts, and got our open rate from 20% to 40-45%."
Emmy Cobb
Sales Manager @ Docklane
Promoted to AE
"Alex, Armand, and Nick changed my career. The frameworks helped me prep for interviews, and I just got promoted to AE. Pretty stoked about it."
Nate Heppard
Account Executive @ RevPilot
5 C-suite mtgs
"Booked 5 new C-suite meetings in the first month using the system. The course paid for itself fast."
Iann Massoud
Mid-Market SDR @ MetricFlow
6 mtgs, week one
"Finished the book in a day. The Miyagi method for objections helped me book 6 meetings in my first week cold calling. Now I'm trying to push that to 4-5 per 100."
Tanish Shishioda
BDR @ SignalPath
13 mtgs in 3 days
"13 outbound meetings in my first 3 days. The reply method is the best system I've ever used."
Makenna Turner
BDR @ PipelineKit
Everything You Get
Here's everything in the bundle.
The REPLY Method for Double-Digit Replies
Cold email course · Jason Bay, Armand & Nick · 85M emails analyzed
$299
Cold Calls to President's Club
Cold call course · Armand & Nick · 300M calls analyzed
$299
18 Cold Call Objection Scripts
Bonus #1 · Print-ready handoff sheet
$29
Cold Call Openers + Full Pitch Examples
Bonus #2 · Word-for-word talk tracks
$29
The Perfect Outbound Sequence Template
Bonus #3 · 30-day multi-touch sequence
$29
Math to President's Club Calculator
Bonus #4 · Quota → activity calculator
$29
Cold Email AI Toolkit
Bonus #5 · ChatGPT prompts + Template Pack
$79
Total Value
$795
⚡ Save 50% Today
Start booking meetings this week
$399
$795
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30-Day Guarantee
Book one meeting in 30 days, or we give you every dollar back.
Go through the courses. Use the frameworks. If you can't book a single additional meeting within 30 days, email us and we'll refund you in full. No forms. No explanation required. No hoops. One meeting at your average deal size covers the cost of this bundle many times over. If we can't get you one, we don't deserve your money.
Why $399 and not $795
Straight answer: we're willing to take the discount to get you in.
These two courses are better together. Cold calling literally doubles your cold email reply rate, so separating them doesn't make sense for you. And honestly, once you're in and you see results, there are more courses where these came from.
We'd rather earn your trust at $399 than have you stack up $795 worth of stuff and never open it.
$399 is the real price. We're not inflating it to make a discount look good.
Your Instructors
Three instructors. All receipts. No fluff.
Jason Bay Cold Email
- Trained 200+ teams: Gong, Shopify, Zoom, Rippling
- Gets teams 20-36% more outbound meetings
- 15+ years perfecting cold email
- Built the REPLY Method from scratch
Armand Farrokh Cold Calls
- Former VP Sales at Pave: $0 → $13M ARR in <2 yrs
- Co-host, #1 sales podcast in the world
- Bestselling author, Cold Calling Sucks
- Trains the live-call instincts
Nick Cegelski Enterprise
- Three-time #1 enterprise seller
- Six and seven-figure deals closed
- Co-host, #1 sales podcast in the world
- Bestselling co-author, Cold Calling Sucks
FAQ
Anything else?
Will this work for what I sell?
Yes. Jason has trained teams selling everything from SaaS at Shopify and Gong to B2B services across dozens of verticals. Armand and Nick have interviewed 300+ #1 reps across every industry. The frameworks adapt to any product, persona, or deal size.
How long does it take?
Both courses are under 5 hours each. We recommend one hour a week so you practice between sessions. You can binge it in a weekend if you want, but you'll get more out of it if you don't. Most people see results before they finish.
Do I get lifetime access?
Yes. Buy once, keep forever, including all future updates to both courses.
I've tried ChatGPT prompts and email templates. Why is this different?
Because we're not giving you copy-paste prompts and sending you off. We're teaching you the frameworks and principles that make AI work for you, not replace you. The difference is you'll understand why something works, which means you can apply it to anything you sell.
What if it doesn't work?
30 days. One meeting. If you can't book it, we refund everything. No questions asked. Your only risk is the 8-10 hours of watch time, and you'll know if it's working long before then.
Is this for SDRs, AEs, or both?
Both. SDRs use the full system to book meetings on cold lists. AEs use it to break into target accounts and revive cold pipeline. The frameworks scale up or down depending on deal size and ACV.
The Choice
There are two types of reps.
The ones who treat outbound like a numbers game: spray, pray, and hope something sticks. And the ones who treat it like a system: who know exactly what to say, when to say it, and why it works.
The second type books more meetings. Closes more deals. Doesn't dread Mondays. Goes to President's Club.
The Outbound Operating System is how you become the second type.
Two courses. Three instructors. Five bonuses. A 30-day guarantee. And one meeting pays for all of it.